Jōshō (愚 公 移 山)
“With small efforts we have achieved great achievements.” – Kinjiro Ninomiya
Jōsho Experience is an area of Ninomiya Corporation dedicated to social entrepreneurship that encompasses and consolidates various initiatives and partnerships within the same “banner”: Human Development in the Heart of Brazil.
The term Jōshō comes from the Japanese language and means “ascension”.
The purpose of Jōshō XP is to spread in society actions aimed at human and social development. Jōshō’s axiological concept is grounded in the principles and values that underpinned Japan in reframing the crises that occurred in Japan as it ascended to become a world power, always focusing on human development.